Whether you want guidance on how to run your own existing PPC account, or you want a seasoned professional to manage it for you, I can help make Paid Search work for you. I’ll give you thorough and honest advice – even if that advice is not to run a PPC campaign at this time, because your site needs tweaking.
Over the last eight years I have managed dozens of accounts for clients across many sectors, including BMW, P&O Cruises, FT.com, Jaguar, Silverstone Circuit, Toyota and many more. I have run successful national activity, and also local-level activity, with clever granular targeting techniques.
Which PPC networks?
Paid Search has evolved way beyond the Big Three (Google, Yahoo and MSN). The most exciting current developments are taking place on social networks: Facebook PPC in particular offers amazing demographic targeting that in some areas, blows the market-leading Google Adwords platform out of the water. Similar things are offered by LinkedIn PPC. Which channels are right for you ultimately depends on your business needs and target audience.
Costs and timings
The number of days required for PPC setup and ongoing maintenance depends entirely on the scope of your activity and website. Typically, a standard-size account may need:
– 4 days initial PPC setup
– 1 or 2 days a month for PPC optimisation