A photo of two intersecting desire paths.

A quick cut through the park

People have this annoying habit of exercising their free will.

Landscape architects are painfully aware of this:

park 1

park 2

park 3

This human desire to take the easiest and quickest route is sometimes called:

  • The Desire Path
  • The Desire Line
  • Normal Usage
  • Being a Lazy Git.

This doesn’t stop with municipal parks though – the Desire Line is very much present in users’ on-site behavour. Take a look at your in-page analytics (or if you can afford it, heatmap data) to visually reveal the paths your users choose to take through your site:

homepage 1

 

Chances are your users’ on-site desire lines don’t quite match what you desire them to do!

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